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Presentation
Telepresence and Fantasy in Online Apparel Shopping Experience
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
  • Kun Song, Iowa State University
  • Ann Marie Fiore, Iowa State University
  • Jihye Park, Iowa State University
Document Type
Conference Proceeding
Conference
Proceedings of the 62nd Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2005
Geolocation
(38.8048355, -77.04692139999997)
Abstract
In this study, we propose that telepresence enhances experiential value through facilitation of imagery that involves post-purchase use of the product, termed "fantasy".
Comments

This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-2. Posted with permission.

Copyright Owner
International Textile and Apparel Association, Inc.
Language
en
Citation Information
Kun Song, Ann Marie Fiore and Jihye Park. "Telepresence and Fantasy in Online Apparel Shopping Experience" Alexandria, Virginia(2005)
Available at: http://works.bepress.com/amfiore/16/