Presentation
Consumer Online Retailer Patronage Behavior Model: Impact of Image Interactivity Technology on Consumer's Perception of Store Environment
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 62nd Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2005
Geolocation
(38.8048355, -77.04692139999997)
Abstract
The purpose of this study was to examine the influences of image interactivity technology on consumer's perceptions of store environment, shopping enjoyment, shopping involvement, a desire to stay and patronage intention.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2005
Language
en
Citation Information
Jihyun Kim, Ann Marie Fiore and Hyun-Hwa Lee. "Consumer Online Retailer Patronage Behavior Model: Impact of Image Interactivity Technology on Consumer's Perception of Store Environment" Alexandria, Virginia(2005) Available at: http://works.bepress.com/amfiore/12/
This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-5. Posted with permission.