Presentation
Relationships Between Optimum Stimulation Level and Willingness to Use Mass Customization Options
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 58th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2001
Geolocation
(39.0997265, -94.57856670000001)
Abstract
This study examines whether an individual's preferred level for environmental stimulation was associated with the types of products, services, and experiences desired from mass customization of apparel.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2001
Language
en
Citation Information
Ann Marie Fiore, Seung-Eun Lee, Grace Kunz and J. R. Campbell. "Relationships Between Optimum Stimulation Level and Willingness to Use Mass Customization Options" Kansas City, Missouri(2001) Available at: http://works.bepress.com/amfiore/11/
This poster is from the 58th Annual Conference of the International Textile and Apparel Association (2001): pp. 1-2. Posted with permission.