Presentation
Consumer Innovativeness and Behavioral Intentions Towards Pop-up Retail
Apparel, Events and Hospitality Management Conference Proceedings and Presentations
Document Type
Conference Proceeding
Disciplines
Conference
Proceedings of the 65th Annual Conference of the International Textile and Apparel Association
Publication Date
1-1-2008
Geolocation
(42.0333607, -88.0834059)
Abstract
This study examines if individual differences in consumer innovativeness influence attitudes and behavioral intentions towards pop-up retail through intervening factors of market mavenism, shopping enjoyment, and beliefs about pop-up retail.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2008
Language
en
Citation Information
Hyejeong Kim, Ann Marie Fiore, Linda S. Niehm and Miyoung Jeong. "Consumer Innovativeness and Behavioral Intentions Towards Pop-up Retail" Schaumburg, Illinois(2008) Available at: http://works.bepress.com/amfiore/10/
This proceeding is from the 65th Annual Conference of the International Textile and Apparel Association (2008): pp. 1-3. Posted with permission.