The goal of this study was to determine the factors that impact reality dating show viewers’ stereotypical dating attitudes. Applying a uses and gratifications theory perspective, the study explores how gender, perceived realism, romanticism, and reality dating show viewing motives relate to three dating stereotypes: men are sex-driven, women are sex-objects, and dating is a game. The results show that individual characteristics of romanticism, perceived television realism, and gender, as well as the voyeurism motive, are direct predictors of dating attitudes. Specifically, those who are less romantic are more likely to believe that dating is a game. Men, people who believe that television is realistic, and those who are motivated to view reality television for the sexual content are more likely to believe that women are sex-objects. Lastly, highly romantic people are more likely to believe that television is realistic, and people who are motivated by voyeuristic reasons to watch reality dating shows are more likely to believe that men are sex-driven. Limitations and directions for future research are also discussed.