This article examines mothering rhetorics as they relate to feeding the family. The analysis is grounded in public, popular, and institutional texts about family meals and focus-group data from 31 mothers talking about their experiences and perceptions of family meals. The author demonstrates how family meal discourses work as a reproducing rhetoric that moralizes maternal feeding work. The author argues that family meal discourse is problematic because it obscures the ways in which it is mother-targeted and mother-blaming; suppresses maternal voice and misrepresents family food labor; and regulates maternal activity, and thus identity.