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#AmericaIsBeautifulIsProblematic: Coca-Cola's Use of America's Beauty
Flow (2014)
  • Amanda M. Ciafone
Abstract
As The Coca-Cola Company debuted its commercial featuring a multilingual rendition of “America the Beautiful” during the Super Bowl a spate of racist and homophobic tweets grew on Twitter with the hashtag #SpeakAmerican, some even calling for a boycott of the company’s products. Radio and television coverage amplified attention to the commercial and the social media backlash. This commercial has performed a branded representation of the diversity of American identities on a national stage.
Publication Date
2014
Citation Information
Amanda M. Ciafone. "#AmericaIsBeautifulIsProblematic: Coca-Cola's Use of America's Beauty" Flow (2014)
Available at: http://works.bepress.com/amanda_ciafone/7/