So much library instruction gets stuck at the "teach Freshmen to use the catalog and a database" stage. Librarians are trying new approaches such as teaching higher level research to undergraduates and citation management to faculty and administrators. Come and hear Amanda Izenstark of the University of Rhode Island and Rachel Hamelers of Muhlenberg College discuss strategies for reaching users outside of traditional channels, then participate in discussion and program design exercises with your peers about how you can develop strategies at your institution to reach new groups of users