Presentation
Battle at Bristol: Comparing Sponsorship Awareness and Purchase Intentions of NASCAR Fans and Collegiate Football Fans in Attendance
Applied Sport Management Association
Document Type
Presentation
Publication Date
1-1-2017
Location
Baton Rouge, L.A
Disciplines
Citation Information
Amanda E. Greene. "Battle at Bristol: Comparing Sponsorship Awareness and Purchase Intentions of NASCAR Fans and Collegiate Football Fans in Attendance" Applied Sport Management Association (2017) Available at: http://works.bepress.com/amanda-greene/15/