"Development and validation of an emic scale to measure ad-evoked nostalgia in France" by Altaf Merchant

Selected Works of Altaf Merchant

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Development and validation of an emic scale to measure ad-evoked nostalgia in France

International Journal of Advertising (2016)

Altaf Merchant, University of Washington
John B. Ford, Old Dominion University
Christian Dianoux, University of Lorraine
Jean-Luc Herrmann, University of Lorraine

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Disciplines

Psychology,
Public Relations and Advertising,
Marketing and
Sociology

Publication Date

July 3, 2016

DOI

10.1080/02650487.2015.1090049

Citation Information

Altaf Merchant, John B. Ford, Christian Dianoux and Jean-Luc Herrmann. "Development and validation of an emic scale to measure ad-evoked nostalgia in France" International Journal of Advertising Vol. 35 Iss. 4 (2016) p. 706 - 729
Available at: http://works.bepress.com/altaf-merchant/8/