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Article
The Use of Childhood Icons in Nostalgic Appeals for Charity.
(2016)
  • Altaf Merchant, University of Washington
  • Kathryn LaTour, Cornell University
  • John B. Ford, Old Dominion University
  • Michael S. LaTour, Cornell University
Publication Date
January 1, 2016
DOI
10.1007/978-3-319-24184-5_29
Citation Information
Altaf Merchant, Kathryn LaTour, John B. Ford and Michael S. LaTour. "The Use of Childhood Icons in Nostalgic Appeals for Charity." (2016) p. 111 - 111
Available at: http://works.bepress.com/altaf-merchant/4/