"Cognitive Outcomes of Brand Heritage: A Signaling Perspective" by Altaf Merchant

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Article

Cognitive Outcomes of Brand Heritage: A Signaling Perspective

Journal of Business Research

Altaf Merchant, University of Washington Tacoma
Fabien Pecot
Pierre Valette-Florence
Virginie De Barnier

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Publication Date

4-1-2018

DOI

10.1016/j.jbusres.2018.01.016

Publisher Policy

pre print, post print

Citation Information

Altaf Merchant, Fabien Pecot, Pierre Valette-Florence and Virginie De Barnier. "Cognitive Outcomes of Brand Heritage: A Signaling Perspective" Journal of Business Research Vol. 85 (2018) p. 304 - 316
Available at: http://works.bepress.com/altaf-merchant/39/