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Selected Works of Altaf Merchant
Article
The Impact of Time Orientation on Consumer Innovativeness in the United States and India
The Journal of Marketing Theory and Practice (2014)
  • Altaf Merchant, University of Washington
  • Gregory Rose, University of Washington
  • Mei Rose, University of Alaska Anchorage
Link
Disciplines
Publication Date
July 1, 2014
DOI
10.2753/MTP1069-6679220307
Citation Information
Altaf Merchant, Gregory Rose and Mei Rose. "The Impact of Time Orientation on Consumer Innovativeness in the United States and India" The Journal of Marketing Theory and Practice Vol. 22 Iss. 3 (2014) p. 325 - 338
Available at: http://works.bepress.com/altaf-merchant/21/