"The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States" by John B. Ford

Selected Works of Altaf Merchant

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The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States

Journal of Business Research (2018)

John B. Ford, Old Dominion University
Altaf Merchant, University of Washington
Anne-Laure Bartier, Université catholique de Louvain
Mike Friedman, Catholic University of Leuven

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Disciplines

Psychology and
Business Administration, Management, and Operations

Publication Date

January 2, 2018

DOI

10.1016/j.jbusres.2017.09.049

Citation Information

John B. Ford, Altaf Merchant, Anne-Laure Bartier and Mike Friedman. "The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States" Journal of Business Research Vol. 83 (2018) p. 19 - 29
Available at: http://works.bepress.com/altaf-merchant/2/