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The Campaign for Tobacco-Free Kids’ Attack on the Tobacco Industry
Southern Communication Journal (1999)
  • W. L. Benoit
  • Allison Harthcock, Butler University

Analyzes a print advertising campaign against the tobacco industry for trying to influence the United States Congress through campaign contributions and the addiction of children. Use of multiple strategies for enhancing the offensive nature of the industry's acts; Augmentation of the effectiveness of the campaign through the use of the concept of presence.

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Citation Information
W. L. Benoit and Allison Harthcock. "The Campaign for Tobacco-Free Kids’ Attack on the Tobacco Industry" Southern Communication Journal Vol. 65 (1999)
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