Contribution to Book
“Scrubbing and the Ethics of Digital Reputation Management.”
Cases in Public Relations: Translating Ethics into Action
(2019)
Abstract
Cases in Public Relations presents the complexities and challenges of public relations in today's ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases available. While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.
Keywords
- third party review sites,
- yelp,
- crisis,
- review economy,
- neoliberal
Disciplines
Publication Date
2019
Editor
Dr. Brigitta Brunner and Dr. Corey Hickerson
Publisher
Oxford
Citation Information
Alison Novak. "“Scrubbing and the Ethics of Digital Reputation Management.”" Cases in Public Relations: Translating Ethics into Action (2019) Available at: http://works.bepress.com/alison-novak/22/