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Love, brands, and marriage: Audience reception of LGBT Instagram posts after the 2015 Supreme Court ruling on same-sex marriage
Ohio Journal of Communication (2017)
  • Alison Novak, Rowan University
  • Marilena Olguta Vilceanu
Abstract
On June 26, 2015, the Supreme Court of the United States (SCOTUS) ruled that same-sex couples have equal right to legal marriage and marriage benefits in the eyes of the law. In the hours after the decision was released, news outlets around the country attempted to summarize what this could mean for the American public. CNN wrote, “the decision could settle one of the major civil rights fights of this era,” reflecting on the massive amounts of pro-LGBTQ demonstrations, parades, and celebrations taking place across the country on that day (de Vogue & Diamond, 2015). While notably the country was still split regarding public opinion of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) rights, many reflected that a SCOTUS decision might bridge and start to resolve this ongoing debate (Chappell, 2015). The public turned to social media to voice their reactions to SCOTUS’ ruling, spending the following days posting messages of support and dissent.
Keywords
  • LGBTQ,
  • marriage,
  • social media,
  • instagram,
  • discourse analysis,
  • civil rights
Publication Date
2017
Citation Information
Alison Novak and Marilena Olguta Vilceanu. "Love, brands, and marriage: Audience reception of LGBT Instagram posts after the 2015 Supreme Court ruling on same-sex marriage" Ohio Journal of Communication Vol. 55 (2017) p. 146 - 164
Available at: http://works.bepress.com/alison-novak/20/