For anthropology to realize its potential for contributing to family business, what would it be like? I would emphasize 10 desiderata. These are: (1) familiarity with relevant ethnographies; (2) knowledge about kinship studies; (3) focus on important questions; (4) alertness to sources of solidarity and of conflict; (5) knowledge about human variation and possibilities; (6) attention to wider contexts; (7) systematic comparison; (8) attention to lived experiences; (9) cross-disciplinarity; and (10) methodological soundness. For these 10 properties, I outline key elements, suggest readings, and argue for their importance by considering the consequences if they were not included.