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Optimize your Article for Search Engine
IPPP, University of Malaya (2015)
  • Nader Ale Ebrahim
The number of citations a paper receives helps to determine the impact of your research. Even if your research is excellent, if no one finds your paper, it won’t be cited. Similar to a company for marketing a retail product, Academic Search Engine Optimization (ASEO) of your journal papers is important to market your research findings. ASEO is almost obligatory if you would like to increase readership of your papers, increase citations and acknowledgment and to create an overall stronger academic visibility, both offline and online. By optimizing your articles, you guarantee that your articles are indexed and gain a higher ranking in general and academic search engines, such as Google Scholar. This presentation provides guidelines on how to optimize scholarly literature for academic search engines like Google Scholar, in order to increase the article visibility and citations. The closer your paper is to the number one search result, the more likely it will be read.
  • H-index,
  • Improve citations,
  • Research tools,
  • Bibliometrics,
  • Research Visibility
Publication Date
Fall November 11, 2015
Citation Information
Nader Ale Ebrahim. "Optimize your Article for Search Engine" IPPP, University of Malaya. Research Support Unit, Centre for Research Services, Institute of Research Management and Monitoring (IPPP)”, University of Malaya. Nov. 2015. Available at: