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Understanding and Assessing the Extent of Enjoyment of Web Experiences
ACIS 2006 Proceedings
  • Aleck C,H Lin, The Australian National University
  • Shirley Gregor, The Australian National University
Publication Date
The aim of this study was to investigate the nature of enjoyment as experienced by users of the web and to provide an instrument for the measurement of this construct. A review of literature across disciplines indicated that enjoyment was characterised by: (i) engagement in an activity; (ii) a resultant positive affect (e.g., pleasure, happiness, contentment, satisfaction); and (iii) the fulfillment of some need or desire. An instrument was developed using Churchill’s method and validated. Constructs and measurement scales developed in this study have practical value for predicting and explaining the enjoyment experiences of web users.
Citation Information
Aleck C,H Lin and Shirley Gregor. "Understanding and Assessing the Extent of Enjoyment of Web Experiences" (2006)
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