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Book
Marketing Ethics and Pharmaceutical Industry
(2012)
  • Khurram Mirza
  • Majed Rashid
  • Ahmed Imran Hunjra
Abstract
Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities done by Pharmaceutical Companies.Pharmaceuticals internationally are under scrutiny, for conducting their business on high ethical grounds but this would seem to be a wild goose chased, when we actually evaluate the business conduct of those organizations in developing countries. There is a substantial difference of ethical conduct in doing business in third world countries like Pakistan. In this book the author tries to elaborate these differences for understanding the Unethical Marketing and Promotion of Pharmaceutical Industry in Pakistan.
Publication Date
Spring May 7, 2012
Editor
Ms.Alina Covali
Publisher
LAP LAMBERT Academic Publishing GmbH & Co.
ISBN
978-3-659-10324-7
Citation Information
Khurram Mirza, Majed Rashid and Ahmed Imran Hunjra. Marketing Ethics and Pharmaceutical Industry. 1SaarbrĂĽcken(2012)
Available at: http://works.bepress.com/ahmed_hunjra/33/