RELATIONSHIP BETWEEN DECISION MAKING STYLES AND CONSUMER BEHAVIORActual Problem of Economics (2012)
AbstractThe objective of this study is to identify different factors that impact consumer behavior on the basis of a decision making style. The sample size of this study was 250 questionnaires. Correlation and multiple regression were performed to measure the relationship between independent and dependent variables. This study concludes there is a significant relationship between male and female decision making style and female respondents are more likely to assert that decision making styles influence consumer behavior. All the independent variables have significant positive relationship with consumer behavior.
- decision making style; consumer behavior; significant relationship; perfectionism; fashion.
Publication DateSpring April 7, 2012
Citation InformationAhmed Imran Hunjra and Ghulam Shabbir Khan Niazi. "RELATIONSHIP BETWEEN DECISION MAKING STYLES AND CONSUMER BEHAVIOR" Actual Problem of Economics Vol. 2 Iss. 4 (2012)
Available at: http://works.bepress.com/ahmed_hunjra/24/