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Understanding Dark Data
  • Ahmed Banafa, San Jose State University
Gartner defines dark data: as the information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes (for example, analytics, business relationships and direct monetizing). Similar to dark matter in physics, dark data often comprises most organizations’ universe of information assets. Thus, organizations often retain dark data for compliance purposes only. Storing and securing data typically incurs more expense (and sometimes greater risk) than value.

Publication Date
May 28, 2014
Citation Information
Ahmed Banafa. "Understanding Dark Data" (2014)
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