"Quality is Becoming More About Taste and Less About Cost: Eeg and Survey Study on Consumer Behavior" by Charnetta Brown

Selected Works of Adriane B. Randolph, Ph.D.

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Quality is Becoming More About Taste and Less About Cost: Eeg and Survey Study on Consumer Behavior

Neuromarkting Theory & Practice

Charnetta Brown, Roosevelt University
Adriane Randolph, Kennesaw State University
Janee Burkhalter, Saint Joseph's University

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Department

Information Systems

Document Type

Article

Publication Date

1-1-2013

Disciplines

Business and
Management Information Systems

Citation Information

Charnetta Brown, Adriane Randolph and Janee Burkhalter. "Quality is Becoming More About Taste and Less About Cost: Eeg and Survey Study on Consumer Behavior" Neuromarkting Theory & Practice Vol. 4 (2013) p. 16 - 17
Available at: http://works.bepress.com/adrianerandolph/38/