"I’ve Got the Feeling: A Consumer’s Psychophysiological Responses to Brand Placement" by Adriane B. Randolph

Selected Works of Adriane B. Randolph, Ph.D.

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I’ve Got the Feeling: A Consumer’s Psychophysiological Responses to Brand Placement

Society for Consumer Psychology Conference (2011)

Adriane B. Randolph, Kennesaw State University
Janée N. Burkhalter

Disciplines

Business and
Management Information Systems

Publication Date

February, 2011

Citation Information

Adriane B. Randolph and Janée N. Burkhalter. "I’ve Got the Feeling: A Consumer’s Psychophysiological Responses to Brand Placement" Society for Consumer Psychology Conference (2011)
Available at: http://works.bepress.com/adrianerandolph/27/