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Use Analytics to Put Your Social Media on Cruise Control
Online Northwest
  • Adele Larson, Portland State University
Presentation Type
Lightning Talk

This session will discuss how you can easily use analytic data on Facebook and Twitter to improve user engagement. Developing a workflow around social media analytics will help you reach out to your audience – and keep track of what is working, and what is not.

  • Engage users while keeping your communications higher-education focused – no cat pictures required
  • Spend minimal time maintaining social media when you know your peak times and topics
  • Utilize trending topics to highlight unique collections or library/campus events

Learning Outcomes
  • Learn how to read and compare social media analytics.
  • Develop a workflow to minimize time spent.
  • "Partner" with other active groups to promote library collections and events.
Conference Track

Room: Hoffman Hall

Start Date
31-3-2017 3:20 PM
End Date
31-3-2017 3:25 PM
Persistent Identifier
  • Online social networks -- Library applications,
  • Social media -- Library applications,
  • Libraries and community,
  • Web usage mining
Citation Information
Adele Larson. "Use Analytics to Put Your Social Media on Cruise Control" (2017)
Available at: