Use Analytics to Put Your Social Media on Cruise ControlOnline Northwest
Presentation TypeLightning Talk
DescriptionThis session will discuss how you can easily use analytic data on Facebook and Twitter to improve user engagement. Developing a workflow around social media analytics will help you reach out to your audience – and keep track of what is working, and what is not. Engage users while keeping your communications higher-education focused – no cat pictures required Spend minimal time maintaining social media when you know your peak times and topics Utilize trending topics to highlight unique collections or library/campus events
- Learn how to read and compare social media analytics.
- Develop a workflow to minimize time spent.
- "Partner" with other active groups to promote library collections and events.
Start Date31-3-2017 3:20 PM
End Date31-3-2017 3:25 PM
Citation InformationAdele Larson. "Use Analytics to Put Your Social Media on Cruise Control" (2017)
Available at: http://works.bepress.com/adele-larson/1/