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Article
An investigation of how networking improves social enterprise performance
International Journal of Advanced Research in Management and Social Sciences
  • Hiu Kan, Ada WONG, Lingnan University, Hong Kong
  • Wing Lam, Felix TSE, Lingnan University, Hong Kong
Document Type
Journal article
Publication Date
11-1-2015
Publisher
Greenfield Advanced Research Publishing House
Keywords
  • Business performance,
  • Marketing performance,
  • Networks,
  • Networking,
  • Social enterprise
Disciplines
Abstract
The difficulties involved in operating social enterprises are well noted in the literature. Existing research focuses on improving the business performance of such enterprises through networking activities. However, no study thus far has investigated the implications of networking on social enterprises within the geographical context of Hong Kong. Given that social enterprises generally lack funding for marketing activities, the current study investigates how the use of a cost-effective marketing strategy, i.e., networking, may improve the marketing and business performance of social enterprises in Hong Kong. In-depth interviews were conducted with the social entrepreneurs or marketing staffs of five social enterprises. This study discovers that networking appears to be an effective way for social enterprises and other ordinary companies to explore business opportunities. Furthermore, compatibility between industry characteristics and the community being served reflects a successful business partnership.
E-ISSN
22786236
Publisher Statement
Copyright © 2015 Greenfield Advanced Research Publishing House. Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Citation Information
Wong, A. H. & Tse, F. W. L. (2015). An investigation of how networking improves social enterprise performance. International Journal of Advanced Research in Management and Social Sciences, 4(11), 25-35. Retrieved from http://www.garph.co.uk/IJARMSS/Nov2015/4.pdf