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Consumer adoption of Wi-Fi network : the role of security knowledge, perceived threat and security measuresProceedings of the 8th international conference on e-education, e-business, e-management and e-learning
Document TypeBook chapter
PublisherThe Association for Computing Machinery, Inc.
AbstractIn this paper, we developed conceptual frameworks for studying consumer adoption of Wi-Fi network and its security measures. We collected data from users of Wi-Fi network in a large insurance firm and universities in Hong Kong. The findings indicate that security knowledge is a significant mediator of attitude effect on Wi-Fi adoption. Furthermore, consumer adoption of security measures is influenced by security knowledge and perceived threat.
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Additional InformationISBN of the source publication: 9781450348218
Citation InformationZhan, G. & Wong, A. H. K. (2017). Consumer adoption of Wi-Fi network: The role of security knowledge, perceived threat and security measures. In Proceedings of the 8th international conference on e-education, e-business, e-management and e-learning (pp. 1-5). New York: The Association for Computing Machinery, Inc. doi: 10.1145/3026480.3026481