Days after the horrific 2018 attack on the Christchurch mosque in New Zealand, Prime Minister Jacinda Ardern spoke about the gunman to parliament, imploring the world to "speak the names of those who were lost, rather than the name of the man who took them." Ardern’s pronouncement before parliament illustrates how naming is integrally linked with social practice while demonstrating what moral and political leadership looks like in a time of national crisis.