Popular Press
“Yes, We Can” and the Power of Political Slogans
Anthropology News
(2019)
Abstract
The power of political slogans relies not simply on their intrinsic aesthetic appeal—although that is a baseline requirement for their success—but also on a slogan’s intertextual resonance with historical usages and the campaign’s own central message.
Keywords
- Language and politics,
- Political discourse,
- Presidential campaigns,
- Intertextuality,
- Indexicality,
- Yes we can,
- Barack Obama,
- Si se puede
Disciplines
Publication Date
October 21, 2019
DOI
10.1111/AN.1291
Publisher Statement
Copyright 2019 American Anthropological Association
Citation Information
Adam Hodges. "“Yes, We Can” and the Power of Political Slogans" Anthropology News (2019) Available at: http://works.bepress.com/adamhodges/105/