As part of this Special Section on critical rhetoric, this article examines the role of collaboration in the future of critical rhetoric. Building on McKerrow’s original eight principles of praxis, the authors advocate for a missing ninth principle that reflects the need for critical rhetoric to be a shared venture across both individual projects and larger discourses. As an example of this type of work, they provide ProfsDoPop.com, an academic, online blog designed to bring academic sensibilities and concepts to popular audiences through the critique of popular culture.