Article
Public Relations Through a New Lens—Critical Praxis via the Excellence Theory
International Journal of Communication
Document Type
Article
Publication Date
1-1-2008
Disciplines
Abstract
The “Excellence Theory” (J.E. Grunig et al., 2002) was initially developed, and is continually being tested, in order to demonstrate what makes for public relations practices that are both efficient and ethical for all parties involved. There is criticism which purports that such a normalizing theory is no longer relevant for current social, political, or corporate realities encountered by the public relations practitioner or researcher. This essay presents the “Excellence Theory” as a critical inquiry paradigm, allowing for the creation of spaces accessible by otherwise marginalized publics by the public relations practitioner.
Citation Information
Adam W. Tyma. "Public Relations Through a New Lens—Critical Praxis via the Excellence Theory" International Journal of Communication Vol. 2 (2008) p. 193 - 205 Available at: http://works.bepress.com/adam_tyma/1/
Copyright © 2008 (Adam W. Tyma). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.