This report presents the results of a study of employment in the "visitor sector" of the Foothills Model Forest (FMF). A survey and analytical procedure were developed as a means of quantifying the contribution of this sector to the regional economy. The survey was distributed to all 387 visitor-related and visitor-driven businesses in the FMF. The survey responses (from 260 businesses) were analyzed for each major town (Hinton and Jasper) and for each industry in the visitor sector (tours and transportation, car repair and service stations, retail, restaurants and hotels, and other). The visitor sector was compared with the resource sectors of the FMF in terms of numbers of employees and contribution to the total FMF wage bill. The analysis suggests that the visitor sector is the largest employer in the region. Nonetheless, the economic contribution of the visitor sector in terms of total and average weekly wages is relatively small.