The main issue in the presented research is the United Arab Emirates’ foreign aid commitment, the development of its brand, and its position in international relations. The study’s purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? The author adopted appropriate theories and research methods. Role theory has been applied, allowing for the combination of different tools. Moreover, there is a close connection between the state adapting to changes in its political environment and its position and role in international relations. Therefore, the theory of adaptation has also been included. To verify the theoretical assumptions, the author implemented a comparative analysis using empirical research and case studies. In addition, the author’s ten-year participation in many UAE international policy processes was useful. The paper shows United Arab Emirates foreign aid as a fundamental element of supporting branding, filling the Sustainable Development Goals, and influencing international relations. In the twenty-first century, UAE foreign aid became a pillar of state foreign policy, making it possible to shape the international environment.