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Article
Consumer Perception of U.S. and Japanese Automobiles: A Statistical Comparison via Consumer Reports and J.D. Power & Associates Data
International Journal of Engineering Management and Economics
  • Abhijit Gosavi, Missouri University of Science and Technology
  • William Daughton, Missouri University of Science and Technology
  • Ozge Senoz
  • V. A. Samaranayake, Missouri University of Science and Technology
Abstract

Consumer reports (CR) and J.D. Power & Associates (JDP) produce annual reports on cars made by US and Japanese auto-makers that are widely used by consumers in the US in making their purchase decisions. In the mainstream media, US and Japanese cars have been compared, but no systematic statistical analysis of this exists to the best of our knowledge. Further, the two sources, CR and JDP, have also not been compared for any potential correlation. In this paper, we carry out statistical tests to determine whether: i) strong correlation exists between these two sources; ii) whether US and Japanese cars have undergone any trends in the last 10 years. Our key findings are: i) CR and JDP are not strongly correlated; ii) although Japanese cars still outrank US cars, the latter are fast closing the gap in perceived quality, while the former are fast losing ground on brand image.

Department(s)
Engineering Management and Systems Engineering
Second Department
Mathematics and Statistics
Research Center/Lab(s)
Intelligent Systems Center
Keywords and Phrases
  • Automotive Surveys,
  • Consumer Satisfaction,
  • Quality Management,
  • Advertisements,
  • Consumer Perceptions,
  • US Cars,
  • Japanese Cars,
  • Consumer Reports,
  • USA,
  • United States,
  • Japan,
  • Automobile Industry,
  • Purchase Decisions,
  • J.D. Power & Associates,
  • JDP Annual Reports,
  • Statistical Analysis,
  • Perceived Quality,
  • Brand Image
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2016 Inderscience Publishers, All rights reserved.
Publication Date
6-1-2016
Publication Date
01 Jun 2016
Citation Information
Abhijit Gosavi, William Daughton, Ozge Senoz and V. A. Samaranayake. "Consumer Perception of U.S. and Japanese Automobiles: A Statistical Comparison via Consumer Reports and J.D. Power & Associates Data" International Journal of Engineering Management and Economics Vol. 6 Iss. 1 (2016) ISSN: 1756-5154; 1756-5162
Available at: http://works.bepress.com/abhijit-gosavi/40/