"The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers" by Elyria A. Kemp

Selected Works of Aberdeen L Borders

Follow Contact

Article

The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers

Journal of Business & Industrial Marketing (2017)

Elyria A. Kemp, University of New Orleans
Aberdeen Leila Borders, Kennesaw State University
Nwamaka A. Anaza, Southern Illinois University Carbondale
Wesley J. Johnston, Georgia State University

Link

Disciplines

Social Media,
Public Relations and Advertising,
Business and
Marketing

Publication Date

December 8, 2017

DOI

10.1108/JBIM-06-2017-0129

Citation Information

Elyria A. Kemp, Aberdeen Leila Borders, Nwamaka A. Anaza and Wesley J. Johnston. "The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers" Journal of Business & Industrial Marketing Vol. 33 Iss. 1 (2017) p. 0 - 0
Available at: http://works.bepress.com/aberdeen_leila_borders/83/