Article
The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers
Journal of Business & Industrial Marketing
(2017)
Disciplines
Publication Date
December 8, 2017
DOI
10.1108/JBIM-06-2017-0129
Citation Information
Elyria A. Kemp, Aberdeen Leila Borders, Nwamaka A. Anaza and Wesley J. Johnston. "The heart in organizational buying: marketers’ understanding of emotions and decision-making of buyers" Journal of Business & Industrial Marketing Vol. 33 Iss. 1 (2017) p. 0 - 0 Available at: http://works.bepress.com/aberdeen_leila_borders/83/