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Selected Works of Aberdeen L Borders
Presentation
The Impact of Involuntary Switching on Consumer Subsequent Purchase Behavior
SERVSIG New Horizons in Services Marketing Conference-AMA Services SIG (2001)
  • G. A. Taylor, -Presenter
  • Aberdeen L Borders
  • L. Hamer
Disciplines
Publication Date
May, 2001
Location
Sydney, Australia
Citation Information
G. A. Taylor, Aberdeen L Borders and L. Hamer. "The Impact of Involuntary Switching on Consumer Subsequent Purchase Behavior" SERVSIG New Horizons in Services Marketing Conference-AMA Services SIG (2001)
Available at: http://works.bepress.com/aberdeen_leila_borders/77/