Skip to main content
profile image
Selected Works of Aberdeen L Borders
Presentation
Charitable Giving in the Digital Age: Examining the Influence of Persuasive Message Appeals on Donor Conversion Rates in an Online Environment
ABR (Academy of Business Research) (2015)
  • Aberdeen L Borders, -Presenter
  • B. Wright
  • E. D. Kemps
  • K. Cowart
Disciplines
Publication Date
March, 2015
Citation Information
Aberdeen L Borders, B. Wright, E. D. Kemps and K. Cowart. "Charitable Giving in the Digital Age: Examining the Influence of Persuasive Message Appeals on Donor Conversion Rates in an Online Environment" ABR (Academy of Business Research) (2015)
Available at: http://works.bepress.com/aberdeen_leila_borders/40/