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Article
High-tech or High-touch Positioning for the Regional Business Market: The Case of County Community Bank
Journal of Business and Industrial Marketing (2004)
  • P. A. Kennett
  • J. K. Sneath
  • Aberdeen L Borders, Kennesaw State University
Disciplines
Publication Date
2004
Citation Information
P. A. Kennett, J. K. Sneath and Aberdeen L Borders. "High-tech or High-touch Positioning for the Regional Business Market: The Case of County Community Bank" Journal of Business and Industrial Marketing Vol. 19 Iss. 7 (2004)
Available at: http://works.bepress.com/aberdeen_leila_borders/16/