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Selected Works of Aaron Gerow
Contribution to Book
Kind Participation: Postmodern Consumption and Capital with Japan's Telop TV
Television, Japan, and Globalization (2010)
  • Aaron Gerow
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Abstract
Analyses the phenomenon of subtitles (more properly called "telop") on Japanese television, especially variety programming. Critically using Ota Shoichi's work on owarai (especially the boke and tsukkomi in manzai) and Azuma Hiroki's work on database consumption, I argue about how Japanese TV not only reads itself, but encourages viewers to contribute their labor as readers to enhance the value of the televisual commodity.
Keywords
  • Japan,
  • television,
  • Japanese TV,
  • Hiroki Azuma,
  • telop,
  • subtitles
Disciplines
Publication Date
2010
Editor
Mitsuhiro Yoshimoto, Eva Tsai, and JungBong Choi.
Publisher
Center for Japanese Studies, University of Michigan
Citation Information
Aaron Gerow. "Kind Participation: Postmodern Consumption and Capital with Japan's Telop TV" Ann ArborTelevision, Japan, and Globalization (2010) p. 117 - 150
Available at: http://works.bepress.com/aarongerow/22/