As researchers increasingly conduct legal research only online, an author must learn the essential skill of ensuring that her article is findable and among the top ranked results in a search. This article will highlight four search engine

optimization best practices to apply to legal scholarship: creating effective titles, abstracts, and metadata; marketing to multiple disciplines; cross-posting to multiple locations; and converting to searchable PDFs, and how to implement each practice to best impact Google Scholar and other search engines’ algorithms.