Article
Creating a Sustainable E-Commerce Environment
International Journal of Business Research
(2008)
Abstract
By understanding the influence that host country antecedents characteristics may have on sustainable e-Commerce initiatives, government and private sector leaders will be more inclined to selectively mitigate those challenges and thus minimize the severity that they might otherwise have on e-Commerce programs. Many studies have shown that each country has a unique set of antecedent characteristics
that influence the acceptance or adaptation of new technologies; and in developing countries these characteristics have greater impact as countries “gear up” to participate in the global economy that is increasingly driven by e-Commerce. While it is not realistic to address each antecedent characteristic with the same rigor, they cannot be ignored. A systematic approach is therefore necessary to overcome these
challenges. This article identifies a number of antecedents and addresses two of the more significant antecedents that appear to have the greatest impact on sustaining e-Commerce initiatives. These two antecedent characteristics are: (1) the existing Information Communications Technology infrastructure, and (2) Workforce education.
Keywords
- Technology adoption,
- technology adaptation,
- technology acceptance,
- e-Commerce,
- e-Readiness,
- diffusion,
- hard technologies,
- soft technologies
Disciplines
Publication Date
2008
Citation Information
Jude E. Edwards and Leila A. Halawi. "Creating a Sustainable E-Commerce Environment" International Journal of Business Research Vol. 8 Iss. 2 (2008) p. 57 - 71 ISSN: 1555-1296 Available at: http://works.bepress.com/Leila-A-Halawi/9/