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Article
Alpha Insurance: A Predictive Analytics Case to Analyze Automobile Insurance Fraud Using SAS Enterprise Miner (TM)
Information Systems Education Journal (2019)
  • Richard McCarthy, Quinnipiac University
  • Wendy Ceccucci, Quinnipiac University
  • Mary McCarthy, Central Connecticut State University
  • Leila Halawi, Embry-Riddle Aeronautical University
Abstract
Automobile insurance fraud costs the insurance industry billions of dollars annually. This case study addresses claim fraud based on data extracted from Alpha Insurance’s automobile claim database. Students are provided the business problem and data sets. Initially, the students are required to develop their hypotheses and analyze the data. This includes identification of any missing or inaccurate data values and outliers as well as evaluation of the 22 variables. Next students will develop and optimize their predictive models using five techniques: regression, decision tree, neural network, gradient boosting, and ensemble. Then students will determine which model is the best fit providing consideration of the misclassification rate, average square error, or receiver operating characteristic (ROC). Lastly, students will generate predictive scores for the claims and evaluate the result using SAS Enterprise Miner (TM). Ultimately, the goal is to build an optimal predictive model to determine which of the automobile claims are potentially fraudulent. 
Keywords
  • predictive analytics,
  • neural network,
  • decision tree,
  • regression,
  • data mining,
  • predictive scores,
  • SAS Enterprise Miner
Publication Date
April, 2019
Publisher Statement
This article is part of the special issue on Teaching Cases.
Citation Information
Richard McCarthy, Wendy Ceccucci, Mary McCarthy and Leila Halawi. "Alpha Insurance: A Predictive Analytics Case to Analyze Automobile Insurance Fraud Using SAS Enterprise Miner (TM)" Information Systems Education Journal Vol. 17 Iss. 2 (2019) p. 20 - 24 ISSN: 1545-679X
Available at: http://works.bepress.com/Leila-A-Halawi/75/