Economic Analysis of the Sudden Emergence of Korean Female Golfers in LPGA (with Joon-Ho Kang and J.H. Parks), Handbook on the Economics of Women's Sports (2011)

Designing Ticket Price Strategy in Professional Sport Team Using Conjoint Analysis (with Joon-Ho Kang), International Journal of Sports Marketing and Sponsorship (2010)

Evaluating Management Efficiency of Korean Professional teams Using DEA, International Journal of Applied Sports Science (2009)

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Customer Retention in the Participant Sport Industry: A General Equation Model of Service Quality, Emotion, and Repurchase Intention, North American Society for Sport Management (2007)

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Designing Ticket Price Strategy Using Conjoint Analysis (with Ki Tak Kim, Jeeyoon Kim, and Joon-Ho Kang), North American Society for Sport Management (2007)

Evaluating Management Efficiency of Korean Professional Baseball Teams Using Data Envelopment Analysis (with Joon-Ho Kang), International Journal of Sport and Health Science (2007)

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Evaluating Management Efficiency of Korean Pro-Soccer Teams Using DEA Analysis, North American Society for Sport Management (2007)

Conjoint Analysis in Professional Sport Industry, Seoul National University annual academic conference (2006)

The Effect of Loyalty on Spectator Sport, North American Society for Sport Management (2006)

Unmistakable Expression of Faith in the Enduring Power of Sport Marketing to Sell, The Institute of Sport Science Newsletter (2004)