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Customer Retention in the Participant Sport Industry: A General Equation Model of Service Quality, Emotion, and Repurchase Intention

Young Han Lee, University of Massachusetts - Amherst

Suggested Citation

Young Han Lee. "Customer Retention in the Participant Sport Industry: A General Equation Model of Service Quality, Emotion, and Repurchase Intention" North American Society for Sport Management. Miami, Florida. Jan. 2007.



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