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Article
Considering Cultural Influences in Volunteer Satisfaction and Commitment
Event Management (2013)
  • SHERANNE FAIRLEY, University of Queensland
  • Young Han Lee, University of Massachusetts - Amherst
  • B. CHRISTINE GREEN, University of Texas at Austin
  • MI LYANG KIM
Abstract
Volunteers are crucial to the delivery of sport events worldwide. This research examines the efficacy of Western models of volunteering for Korean volunteers. Specifically, this research examines the relationship between benefits, sense of community, satisfaction, and commitment in a Korean context. A survey of 218 volunteers at the 2011 Formula One Grand Prix in Seoul, Korea was conducted. The results indicate that the structure of benefits obtained was less differentiated than previous research that has been conducted in Western cultures where volunteering is more prevalent. Further, the results show that the two benefits that Korean volunteers believed they obtained, excitement and professional development, do not impact satisfaction or commitment. Instead, sense of community was found to directly impact satisfaction and commitment, which is congruent with the collectivist values of Korean society.
Disciplines
Publication Date
2013
Publisher Statement
The published version is also located at http://www.ingentaconnect.com/content/cog/em/2013/00000017/00000004/art00002
Citation Information
SHERANNE FAIRLEY, Young Han Lee, B. CHRISTINE GREEN and MI LYANG KIM. "Considering Cultural Influences in Volunteer Satisfaction and Commitment" Event Management Vol. 17 Iss. 4 (2013)
Available at: http://works.bepress.com/younghan_lee/14/