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Medicine Meets Madison Avenue: The Direct-to-Consumer Advertising of Prescription Drugs

William M. Janssen, Charleston School of Law

Abstract

This chapter surveys and analyzes the legal dimensions of advertising prescription medical products directly to consumers. Co-authored with Gregory J. Wartman, Esq. of Philadelphia.

Suggested Citation

William M. Janssen. "Medicine Meets Madison Avenue: The Direct-to-Consumer Advertising of Prescription Drugs" ADVERTISING & PROMOTION OF BIOMEDICAL PRODUCTS . Ed. Thomas E. Colonna & Jeffrey K. Shapiro. Food & Drug Law Institute, 2005.

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