Contribution to Book
Medicine Meets Madison Avenue: The Direct-to-Consumer Advertising of Prescription Drugs
ADVERTISING & PROMOTION OF BIOMEDICAL PRODUCTS
(2005)
Abstract
This chapter surveys and analyzes the legal dimensions of advertising prescription medical products directly to consumers. Co-authored with Gregory J. Wartman, Esq. of Philadelphia.
Disciplines
Publication Date
2005
Editor
Thomas E. Colonna & Jeffrey K. Shapiro
Publisher
Food & Drug Law Institute
ISBN
1-885259-84-0
Citation Information
William M Janssen. "Medicine Meets Madison Avenue: The Direct-to-Consumer Advertising of Prescription Drugs" ADVERTISING & PROMOTION OF BIOMEDICAL PRODUCTS (2005) Available at: http://works.bepress.com/william_janssen/4/