SelectedWorks - William E. Baker

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Selected Works of William E. Baker

Chair and Professor, Department of Marketing

Teaching Interests:
* Consumer Behavior
* Marketing Communications
* Marketing Management
* Marketing Planning and Programs
* Marketing Research
* Marketing Strategy

Works
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About William E. Baker

Teaching Interests:
* Consumer Behavior
* Marketing Communications
* Marketing Management
* Marketing Planning and Programs
* Marketing Research
* Marketing Strategy

Present	Chair and Professor, Department of Marketing, The University of Akron
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution
Present	Professor Emeritus, The University of Akron
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

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Marketing

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Phone: 330-972-8466
Office: CBA 310

Articles (39)

The Effect of Radical Innovation in/Congruence on New Product ...

Industrial Marketing Management (2014)

William E Baker, James M Sinkula, Amir Grinstein and Stav Rosenzweig

Radical innovation is critical for many firms and for society. This research focuses on the impact of radical innovation congruence ...

Equity Analyst Recommendations: A Case for Affirmative Disclosure

Journal of Consumer Affairs (2014)

William E Baker and Gregory Dumont

The financial well-being of retail investors is impacted by the quality of their investment decisions. Inaccurate or misleading financial information ...

A Cross-National Investigation into the Marketing Department's Influence Within ...

Journal of International Marketing (2011)

Peter C. Verhoef, Peter S. H. Leeflang, Jochen Reiner, Martin Natter, et al.

This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven ...

Antecedents for Radical Innovation in Brazil and in the U ...

Department of Marketing (2010)

William Baker, Claudio H Hoffman, Perin G Marcelo and Claudia Simoes

Branding of Post‐Purchase Ancillary Products and Services: An Application ...

European Journal of Marketing (2010)

William Baker, Donald Sciglimpaglia and Massaud Saghafi

Purpose – After the sale of a primary product, firms often have the opportunity to sell ancillary products or services ...

Capital Social, Empreendedorismo, Gera de Informaes de Mercado e a ...

Department of Marketing (2009)

William Baker, Claudio H Hoffman, Perin G Marcelo and Claudia Simoes

External Social Capital: A Lower Risk Alternative to High Risk ...

European Marketing Academy Conference (EMAC) Proceedings (2009)

William Baker, Grinstein Amir and Harmancioglu Nukhet

The Complementary Effects of Market Orientation and Entrepreneurial Orientation on ...

Journal of Small Business Management (2009)

William Baker and James M Sinkula

Market orientation (MO) and entrepreneurial orientation (EO) are correlated, but distinct constructs. MO reflects the degree to which firms' strategic ...

The Role of Entrepeneural Orientation in Overcoming Known and Unknown ...

INFORMS Marketing Science Conference (2009)

William Baker, Grinstein Amir and Perin G Marcelo

Does Market Orientation Facilitate Balanced Innovation Programs? An Organizational Learning ...

Journal of Product Innovation Management (2007)

William Baker and James M Sinkula

There appears to be widespread agreement that optimal new product development programs require a balance between customer-led and lead-the-customer innovation ...

The Complementary Effect of Market Orientation and Entrepreneurial Orientation on ...

Journal of Small Business Management (2006)

William Baker and James M. Sinkula

Market orientation (MO) and entrepreneurial orientation (EO) are correlated, but distinct constructs. MO reflects the degree to which firms' strategic ...

Environmental Marketing Strategy and Firm Performance: Effects on New Product ...

Journal of the Academy of Marketing Science. (2005)

William Baker and James M Sinkula

Recent studies on marketing and the natural environment have called for research that links environmental marketing strategies to the performance ...

Market Orientation and the New Product Paradox.

Journal of Product Innovation Management (2005)

William Baker and James M Sinkula

The extant literature shows that the strength of the market orientation–performance relationship decays as the terminal measure of performance shifts ...

Build Your Brand Now: Establish Brand Identity, Image and Position

Profiles (2004)

DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect ...

Journal of Advertising (2004)

William Baker, Heather Honea and Cristel Antonia Russell

Is advertising more effective when the advertised brand name is revealed at the onset of an advertising message or when ...

Does Brand Name Imprinting in Memory Increase Brand Information Retention?.

Psychology & Marketing (2003)

This article introduces and explores the concept of brand name imprinting. Brand name imprinting is the process of creating and ...

Market Orientation, Learning Orientation and Product Innovation: Delving into the ...

Journal of Market-Focused Management (2002)

William E Baker and James M Sinkula

Many scholars now agree that market orientation is necessary, but not sufficient to facilitate the type of innovation that breeds ...

Branding for Dollars

Scaffold (2001)

Relationship Marketing: Transforming Satisfied Customers Into Committed Customer

Profiles (2001)

The Diagnosticity of Advertising Generated Brand Attitudes in Brand Choice ...

Journal of Consumer Psychology (2001)

Advertising theory tends to presume, sometimes implicitly, that advertising mediates brand choice through its effect on brand attitudes. This article ...

When Being Different Means Being Better

Profiles (2001)

A Further Examination of the Vermont Visitor: The 1999 Phase ...

Department of Marketing (2000)

A Further Examination of the Vermont Visitor: The 1999 Phase ...

Department of Marketing (2000)

A Further Examination of the Vermont Visitor: The 1999 Phase ...

Department of Marketing (2000)

A National Survey of the Vermont Visitor 2000

Department of Marketing (2000)